"Hot Books to Read" Pages on Websites

You ever notice how that 99% of the time their the same books? The big name characters that don't need any promotion to sell well? So we have companies that only really promote their big names and news/fan websites that do the same thing. I'm rarely interested in those books to begin with. I enjoyed Sword of Sorcery, Demon Knights, I Vampire and a bunch of titles that needed more promotion. Even JLI, RHATO, RHA and Booster Gold could benefit from some good PR.